The Legacy of Danish Deluxe: A Pioneer in Australian Mid-Century Furniture
Danish Deluxe, established in 1958 by Neville Ashkanasy, John Westacott, and Borg Gjorstvang, is a name synonymous with innovation and quality in the world of mid-century modern furniture. Based in Huntingdale, Victoria, Danish Deluxe quickly became a prominent player in Melbourne's furniture design and manufacturing scene, with a focus on creating contemporary pieces that drew heavily from Scandinavian design principles.
The Birth of a Design Icon
The founders of Danish Deluxe shared a vision of bringing Scandinavian-inspired designs to the Australian market. Their dedication to craftsmanship and their keen eye for design led to the creation of furniture that was not only functional but also aesthetically pleasing. Danish Deluxe specialized in mid-century modern furniture, producing both in-house designs and pieces under license.
Collaborations with Australian Design Visionaries
Danish Deluxe's reputation for excellence was bolstered by its collaborations with some of Australia’s most respected designers. The company worked closely with design luminaries like George Kral and Max and Maggie May, whose contributions helped shape the brand's identity. Among the most notable projects was the manufacturing of the Grant and Mary Featherston "Talking Chair MKII", a piece that has since become an icon of Australian design.
Expanding Horizons: From Australia to the World
From 1968 through the early 1980s, Danish Deluxe expanded its reach far beyond the Australian market. The company began promoting and distributing its products across the nation, making Danish Deluxe a household name in mid-century modern furniture. Their success didn’t stop at Australia’s borders—Danish Deluxe also ventured into international markets, with their designs finding homes in New Zealand and Hong Kong.
The Legacy of Danish Deluxe: A Pioneer in Australian Mid-Century Furniture
Danish Deluxe, established in 1958 by Neville Ashkanasy, John Westacott, and Borg Gjorstvang, is a name synonymous with innovation and quality in the world of mid-century modern furniture. Based in Huntingdale, Victoria, Danish Deluxe quickly became a prominent player in Melbourne's furniture design and manufacturing scene, with a focus on creating contemporary pieces that drew heavily from Scandinavian design principles.
The Birth of a Design Icon
The founders of Danish Deluxe shared a vision of bringing Scandinavian-inspired designs to the Australian market. Their dedication to craftsmanship and their keen eye for design led to the creation of furniture that was not only functional but also aesthetically pleasing. Danish Deluxe specialized in mid-century modern furniture, producing both in-house designs and pieces under license.
Collaborations with Australian Design Visionaries
Danish Deluxe's reputation for excellence was bolstered by its collaborations with some of Australia’s most respected designers. The company worked closely with design luminaries like George Kral and Max and Maggie May, whose contributions helped shape the brand's identity. Among the most notable projects was the manufacturing of the Grant and Mary Featherston "Talking Chair MKII", a piece that has since become an icon of Australian design.
Expanding Horizons: From Australia to the World
From 1968 through the early 1980s, Danish Deluxe expanded its reach far beyond the Australian market. The company began promoting and distributing its products across the nation, making Danish Deluxe a household name in mid-century modern furniture. Their success didn’t stop at Australia’s borders—Danish Deluxe also ventured into international markets, with their designs finding homes in New Zealand and Hong Kong.
Danish Deluxe: A Name Known by Many
The brand was also known as Danish De Luxe Ltd or simply DDL, and it quickly established itself as a leading furniture designer and manufacturer. The company's dedication to high-quality craftsmanship and innovative design ensured that Danish Deluxe remained at the forefront of the industry throughout its active years.
Preserving the Danish Deluxe Legacy
Today, Danish Deluxe furniture is celebrated not just for its design, but for its role in shaping Australia’s mid-century modern aesthetic. At Vintage Upcycle, we honor the legacy of Danish Deluxe by offering a curated selection of their iconic pieces. Each item in our collection is a testament to the timeless appeal of mid-century modern design and the enduring quality of Danish Deluxe craftsmanship.
Explore Danish Deluxe at Vintage Upcycle
Whether you're a seasoned collector or simply looking to add a touch of mid-century modern elegance to your home, our Danish Deluxe collection offers something special for every design enthusiast. Shop with us today to discover the beauty and history of Danish Deluxe furniture, and bring a piece of Australian design heritage into your space.